Privacy Policy

Last updated: 19/09/2025

This Privacy Policy explains how your personal data is collected, used, and protected when you visit or make a purchase from Tech Direct UK.

1. Who We Are

Tech Direct UK is a trading name of:

Grant Sharman (Sole Trader, trading as Tech Direct UK)
Registered Address: Dalgety House, Viewfield Terrace, Dunfermline, KY12 7HY, United Kingdom
Email: support@techdirectuk.com

We are the data controller responsible for your personal data for the purposes of UK data protection law.

2. Information We Collect

We may collect and process the following categories of personal data:

Identity and Contact Data – such as your name, email address, telephone number, and billing or delivery address
Order and Transaction Data – details of products purchased, order history, and correspondence
Payment Data – payment details are processed securely by third-party payment providers; we do not store full card details
Technical Data – including IP address, browser type, device information, operating system, and usage data
Cookie Data – information collected through cookies and similar technologies

3. How We Use Your Personal Data

We use your personal data to:

Process, fulfil, and deliver your orders
Communicate with you about your orders and provide customer support
Send important service-related messages
Improve our website, products, and services
Comply with legal, accounting, and regulatory obligations

Where you have given consent, we may also send marketing communications. You can withdraw your consent or unsubscribe at any time.

4. Legal Basis for Processing

We process your personal data under one or more of the following legal bases:

Performance of a contract (to supply goods or services you have ordered)
Legal obligation (for tax, accounting, or regulatory purposes)
Legitimate interests (such as improving our services and preventing fraud)
Consent (for marketing communications, where applicable)

5. Sharing Your Personal Data

We only share your personal data with third parties where necessary, including:

Payment service providers for secure payment processing
Delivery and logistics partners to fulfil and deliver your orders
IT and website service providers for hosting, analytics, and technical support
Legal or regulatory authorities where required by law

We do not sell, rent, or trade your personal data to third parties.

6. Cookies

Our website uses cookies and similar technologies to:

Enable essential website functionality (such as checkout and security)
Improve site performance and user experience
Analyse visitor behaviour to improve our services

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain website features.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or to meet legal requirements.

Order and transaction records are retained in accordance with UK tax and accounting regulations.

8. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration, or disclosure. Our website uses secure servers and SSL encryption.

9. Your Data Protection Rights

Under the UK GDPR, you have the right to:

Request access to the personal data we hold about you
Request correction of inaccurate or incomplete data
Request erasure of your personal data (subject to legal obligations)
Restrict or object to certain types of processing
Request portability of your personal data

To exercise any of these rights, please contact us at support@techdirectuk.com.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies.

11. Contact Information

If you have any questions about this Privacy Policy or how your personal data is handled, please contact us:

📧 Email: support@techdirectuk.com